Product Marketing Lead, Core Banking

We’re on a mission to make money work for everyone.

We’re waving goodbye to the complicated and confusing ways of traditional banking.

After starting as a prepaid card, our product offering has grown a lot in the last 10 years in the UK. As well as personal and business bank accounts, we offer joint accounts, accounts for 16-17 year olds, a free kids account and credit cards in the UK, with more exciting things to come beyond. Our UK customers can also save, invest and combine their pensions with us. 

With our hot coral cards and get-paid-early feature, combined with financial education on social media and our award winning customer service, we have a long history of creating magical moments for our customers!

We’re not about selling products - we want to solve problems and change lives through the company ❤️

London (UK) | £93,500 - £123,500, Incentive Awards tied to your performance+ Benefits | Hear from the team ✨ 

We’re looking for a Product Marketing Lead to join our Core Banking Collective and shape the future of how people manage their money every day. Core Banking is the heart of the company: it’s where we build our account products (Current, Joint, Under 16s), our subscription plans (Extra, Perks, and Max), and our everyday money management tools. 
At the company, Product Marketing is a product-market fit discipline, not a GTM marketing discipline. We work with PMs, Designers, and User Researchers, to shape and build products and propositions that are radically better than everything that exists today.

What you’ll be doing

As a leader in Core Banking, you’ll shape the strategy of a Collective of 150 people, coach a small team of product marketers and individually lead critical projects. You’ll be responsible for strengthening product-market fit across our core products and guiding the strategy for experimental bets in new verticals. You and your team will...

• Figure out what people want by partnering with Research to define target segments, understand their needs, and how the market serves them.
• Define what it takes to win by identifying what the company could do to meet people’s needs better and translate that into a punchy product strategy.
• Shape and deliver product roadmaps by partnering with Product Management to define and build disruptive products that strengthen the company product-market fit.
• Position products to be noticed and understood, making it clear why the company proposition is better than any other bank’s.
• Decide how we go to market by setting the timing and mechanics of launches, balancing the needs of the business with what resonates best with customers.
• Partner with Marketing by equipping them with everything they need to market our products disruptively.
• Level-up the Product Marketing discipline by setting a high quality bar, pushing pace, and introducing new tools, processes and best practices.

You should apply if…

Great Product Marketers come from all kinds of places. You don’t have to be in a Product Marketing role today to apply. Instead, please apply if the following sounds like you.

• You think deeply about how the world works. You’re inherently curious, and look beyond your business to understand people, competitors and categories
• You’re an experienced player/coach with a strong track record of leading people while contributing individually on key projects.
• You’re opinionated on what makes a product great. You use data, insight and product taste to shape the roadmaps of products that people love
• You’re experienced working in technical teams and are used to partnering with Product Managers, Designers, Engineers and User Researchers in your day-to-day
• You’re ambitious and want to build things that change the world
• You can set strategy and rally people around it. You’re confident in taking on gnarly, abstract questions and building consensus for your recommendations.

Not ticking every box? That’s totally okay! Studies show that women and people of colour might hesitate to apply unless they meet every single requirement. At the company, we’re dedicated to creating a diverse and welcoming team. If you’re passionate about this role and keen to learn and grow with us, we encourage you to apply - even if you don’t have everything that's listed just yet. Drop us your application, we’d love to hear from you!

What’s in it for you

£93,500 - £123,500, Incentive Awards tied to your performance+ Benefits

This role will be based out of our London office, with a hybrid of office and home based working

⏰ We offer flexible working hours and trust you to work enough hours to do your job well, and at times that suit you and your team. 

£1,000 learning budget each year to use on books, training courses and conferences.

We will set you up to work from home; all employees are given Macbooks and for fully remote workers we will provide extra support for your work-from-home setup. 

➕ Plus lots more! Read our full list of benefits.

Application journey key steps

• Introduction call with a member of the hiring team (30 minutes)
• Initial call with the hiring manager (30 minutes)
• A case study review call (45 minutes)
• A product collaboration and behavioural interview (45 minutes)

This process should take around 4-5 weeks - your schedule is really important to us, so we promise to be as flexible as possible! 

We have some guidelines on using Artificial Intelligence (AI) to ace an application and interview at the company. You can read them here.

You’ll hear from us throughout the application process, but if you’ve got any questions, please reach out to [email removed]. You can also use this email address to let us know if there’s anything we can do to make the process easier for you because of disability, neurodiversity or anything else.

We’ll only close this role once we have enough applications for the next stage. Please submit your application as soon as possible to make sure you don’t miss out. 
#LI-JB1

Equal opportunities for everyone

Diversity and inclusion are a priority for us and we’re making sure we have lots of support for all of our people to grow at the company. At the company, we’re embracing diversity by fostering an inclusive environment for all people to do the best work of their lives with us. This is integral to our mission of making money work for everyone. You can read more in our blog, 2026 Diversity and Inclusion Report and 2025 Gender Pay Gap Report.

We’re an equal opportunity employer. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.

If you have a preferred name, please use it to apply. We don't need full or birth names at application stage